Building the future of X (2024)

Our pace of innovation

As we build the future of X the pace of innovation speaks for itself. If we can achieve this in nine months, just imagine the scope of our ambition in the next year. To all of the teams and partners making it happen everyday, THANK YOU!

To our passionate, growing communities of movie buffs, sports fanatics, tech trailblazers, and the world over -- the future of X belongs to YOU – blaze your glory!

NOVEMBER 2022

• 11/01 |Legacy verification turned into a subscription model
• 11/09 |Elon shares a bold vision for X (formerly Twitter)
• 11/23| Enhanced performance advertising solutions launch

DECEMBER 2022

• 12/12 |Relaunch of Blue subscription service
• 12/12 |Blue subscribers can now upload 10-minute videos
• 12/12 |Community Notes feature rolled out worldwide
• 12/18 |Adjacency Controls launch
• 12/19 |Profile labels expandto include blue, gold and grey check marks
• 12/19 |Launch of the pilot for Verified Organizations
• 12/21 |Upgraded user experience for$Cashtags;
• 12/22 |View countsfeature
• 12/23 |Blue subscribers can now upload 60-minute videos

JANUARY 2023

• 1/10 |“For you” and “Following” tabsreplace“Home” and “Latest”
• 1/17 |View countsfeature location movedto the right side of posts
• 1/20 |Ability on iOS toBookmark a post directly from the post details
• 1/24| NewKeywords Adslaunch in beta
• 1/24 |Starting today on web, timelines default to where users left it last
• 1/25 |Launched 3rd Party Brand Safety Adjacency Measurement with Double Verify and Integral Ad Science

FEBRUARY 2023

• 2/01 |Launch ofappeals processwhere anyone can request that we review a suspended account for reinstatement under our new criteria
• 2/03 |Launch of ad revenue share program for creators
• 2/08| Launch oflong-form postsfor Blue subscribers (4,000 character posts)
• 2/15| Expanded ability foradvertising cannabis products
• 2/21| Launch of notifications for users

MARCH 2023

• 3/16 |Feature update for users to see the total number of times a post has beenbookmarked
• 3/20 |Use oftext messages as two-factor authenticationmethod available for Blue subscribers
• 3/21 |Adjacency Controls expanded so that up to 2000 handles and keywords can be excluded
• 3/21 |An independent assessment by Sprinklr finds that the reach of hate speech is lower
• 3/23 |Blue subscriptionsnow available globally
• 3/30 |Global launch of Verified Organizations
• 3/31 |Algorithm is open-sourced, ushering in anew era of transparency

APRIL 2023

• 4/13 |New $Cashtags product launches
• 4/13 |Re-launchedCreator Subscription Program(previously named ‘Super Follows’)
• 4/14 |Verified Organizations launches for all eligible organizations globally
• 4/15 |AI bot progress made, altering timelines so only verified accounts are eligible in For You
• 4/17 |Launched our new enforcement philosophy,Freedom of Speech, Not Freedom of Reach
• 4/20 |Sunset oflegacy verified checkmarks
• 4/25 |The 21st transparency reportis published

• 4/28 | Launched creator subscriptions globally

MAY 2023

• 5/05 |Launch ofVoice Memos for Messages(DMs)
• 5/05 |Beta testing begins for: highlights tab; larger video file support; DM reply UI updates; new drafts/schedule posts UI; post boosting; inline media for long-form posts
• 5/09 |NewDirect Message featureslaunch - DM Replies and Emoji Picker
• 5/09 |Coming soon announcement ofvoice and video chatfrom your handle
• 5/11 |Early version of encrypted direct messages launches for Blue subscribers
• 5/18 |Blue subscribers can now upload two-hour-long videos
• 5/18 |Voice DMs feature now available globally
• 5/23 |Feature update allowing users to search for Lists on desktop site
• 5/25 |Launch of faster Playback and picture-in-picture (PiP) playback

JUNE 2023

• 6/1 |DoubleVerify3rd party brand safety and suitability measurement expands to include the UK, Australia, Canada and New Zealand
• 6/06 |Feature upgrade allowing Blue subscribers up to 1 hour to edit their posts
• 6/12 |Feature upgrade allowing group Direct Messages to include up to 100 people (up from 50)
• 6/19 |Long-form posts expands for Blue subscribers (25,000 characters)
• 6/20 |Feature updates toimprove screen mirroring integration
• 6/28 |Launch of new ‘Highlights’ tab for Blue subscribers, which enables users to showcase their best posts via a new, dedicated feed on their profile
• 6/30 |Feature upgrade allowing group Direct Messages to include up to 150 people (up from 100)

JULY 2023

• 7/01 |Video feature update to allow for double tap functionality to fast forward/backward
• 7/01 |Rate limitsto fight scam and bots
• 7/03 |New,improved versionof TweetDeck launches
• 7/05 |Secured first money transmitter license in Michigan, Missouri and New Hampshire
• 7/05 | Launched new account analytics for subscribers
• 7/06 |NewJob Listings featurefor verified organizations being tested
• 7/07 |Deprecation of Circlesin favor of improved Communities & DM group chat
• 7/10 |Addition ofAirplay buttonfor videos on iOS
• 7/11 |Expanded Media Studio access to verified users
• 7/12 |Expanded our enforcement philosophy,Freedom of Speech, Not Freedom of Reach
• 7/13 |First revenue payouts to content creators
• 7/14 |NewDirect Message settingadded to reduce the number of spam messages in DMs
• 7/17 |Community Spotlight moduleadded for Professional Profiles
• 7/21 |Direct Messages feature update, resulting in a70% reduction in spam
  
• 7/24 |X is introduced to the world!
• 7/25 |Video downloadsfeature now available to verified users
• 7/26 |Community Notes expands into18 new countries
• 7/28|Ads Revenue sharing eligible for creators globally

Stay tuned—the team is shipping more this week.

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